| I don't understand this at all. Traditionally an ad had to convince people buy a beer. This ad is trying to convince me to go onto the internet and interact with microsite in the hope that, somewhere down the line, I will buy a beer. Why is that better?I can understand spending loads online for things that you'd research online, like TVs or computers or cars. But lager? Who Googles lager? When they're not already pissed anyway? |
|
