| I genuinely think that the Ford ad does not differentiate the brand in any way from its competitors. Could we not deconstruct a skoda and create an equally effective orchastra? Does that mean the Skoda is beautifully arranged? Perhaps we should create something that looks like a bunch of flowers, all made from car parts next- The same pun would be equally uninspiring there. We surely need to say something about a brand that tells consumers something new about it; something that is going to mould opinion, and change their attitude. Will the ford ad do this? I fear not... |
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